Jugtown Store Is Back in Waterville Valley!
Walk into Waterville Valley’s newly reopened Jugtown Country Store in the Town Square and you’ll feel like you’re home. There are festive decorations, great coffee, fresh veggies, and new locally-sourced products like maple syrup.
High school sweethearts Barb and Tom Prendergast dreamed of owning a country store for decades and now it’s official--they’ve bought the Jugtown Country Store!
“We want people to feel good when they come in,” says Barb. “We want it to be a place where people know your name, like Cheers,” she laughs. “A place where folks can meet and grab a cup of coffee.”
Long-time Cape Cod residents, the Prendergasts have been coming up here with their family since the early 1980s. “It started out as ski weekends. Then it was Thanksgiving. Then it was summer. We were always staying one more day,” says Barb.
After years of weekends and “just one more day” combined with work in the hospitality, legal, and retail industries, they decided it was time.
“We can’t wait to bring Jugtown back as a country store,” said Barb. The couple plans to expand the store’s options for healthy choices. “We’re bringing back fresh produce,” says Barb, “expanding the bakery and bringing in some fun things, like penny candy. Eventually, we’d like to bring back the sandwiches.” They’re also planning on having grab-and-go meals “for the folks who come up for the weekend just like we did--and they don’t want to cook.”
Word on the street? The town is thrilled.
“At the heart of every small town is a mom and pop shop. Jugtown was the original mom and pop general store in Waterville Valley. I am so happy to see that the Jugtown name and ambiance is back, as well as the friendly service and variety of products. They even have fresh flowers!” says longtime Waterville Valley guru Jan Stearns.
She adds, “It was always the social hub of the community, and the new owners, the Prendergasts, fit in perfectly with their sense of humor and civic mindedness. The new Jugtown has an old Jugtown vibe and it feels like the days when former owner, Kevin Morse, held court in the coffee shop and at the cash register.”
Kevin Morse, in fact, is back, too. He’s working with Barb and Tom to help restore some of that old Jugtown vibe.
“We’re so excited to be here and to bring the Jugtown Country Store back to Waterville Valley,” says Barb. “This place,” she says, “it takes my breath away every time.”
Stop in to say hello. Book your reservation today!
Alyssa Walker is a writer in Waterville Valley, where she lives with her husband and two adorable children. Her work has appeared in the New York Times, Engadget, and other publications. She's currently working on her first novel. Check out her website, follow her on Twitter, or connect on LinkedIn.